Market Analysis – Accounting Services in Canada

EBITDA Multiples Based on Market Comparables in the Accounting Services Sector (DealStats)

The average EBITDA multiple of comparable companies is approximately 4.8x.


The selling price relative to revenue is about 1.1x.

What is EBITDA?

EBITDA = Earnings Before Interest on long-term and short-term debt, Taxes, and Depreciation.

EBITDA Multiples in the Professional, Scientific, and Technical Services Sector (DealStats)

In the professional services sector in general, the average EBITDA multiple over the past 12 months is about 3.3x, and approximately 5.9x for the highest multiple during the period (Q2 2024).

Competitors and Number of Firms in the U.S., Canada, and Quebec in 2024 (Ibisworld Inc.)

Market share of the top 4 players in the U.S. accounting industry:

  • Deloitte: 9%

  • EY: 4.2%

  • PWC: 4.1%

  • KPMG: 2.5%

Market share of the top 4 players in the Canadian accounting industry:

  • Deloitte: 26%

  • EY: 9.5%

  • PWC: 9.2%

  • KPMG: 7.2%

Number of establishments:

  • U.S.: 86,640 establishments generating $139.5 billion in revenue

  • Canada: 29,032 establishments generating $17.2 billion in revenue

  • Quebec: 6,270 establishments generating $3.6 billion in revenue

% of revenue by service segmentation in the U.S.:

  • Financial audit: 36.6%

  • Personal tax preparation (T1): 18.2%

  • Corporate tax preparation (T2): 13.1%

  • General accounting: 11.6%

  • Financial statement review: 2%

% of revenue by service segmentation in Canada:

  • General accounting: 24.9%

  • Consulting services: 17.6%

  • Corporate tax preparation (T2): 16.9%

  • Personal tax preparation (T1): 6.8%

  • Restructuring and tax advisory: 4.1%

Strengths, Weaknesses, and Opportunities (Ibisworld Inc.)

Strengths:

Stable and predictable revenue (recurring revenue) High profit compared to industry peers Low client concentration Low service concentration Low capital investment required Legally mandated service

Weaknesses

Low barriers to entry High competition Low revenue per employee

Opportunities

Projected revenue growth through 2029 Strong demand for financial and insurance services Expand consulting services (Tax division, M&A division, R&D division, ESG specialty division, certification division, etc.) Use of artificial intelligence to reduce HR costs by automating routine tasks Outsourcing of routine tasks to other countries Strategic acquisitions

Key Success Factors in This Industry (Ibisworld Inc.)

  • Staying current with new accounting and tax regulations

  • Leveraging new technologies to improve operations and client service

  • Maintaining a diversified client base across industries

  • Employing skilled and specialized staff

  • Building a strong reputation through client service (accuracy and reliability)

  • Offering various specialized services (tax, legal, M&A, R&D, ESG, etc.)

  • Being located in areas that attract qualified professionals

Key Financial Metrics (Ibisworld Inc. & DealStats)

United States:

  • Average current ratio = 1.8 (2023)

  • Expense breakdown as % of revenue (2023):

    • Salaries: 40.9%

    • Rent: 3.9%

    • Profit margin: 17.1% (U.S.); approx. 34.6% in Canada (Ibisworld)

  • Average EBITDA margin: approx. 26.7% (DealStats)

Key Questions to Ask During a Future Acquisition (Ibisworld Inc.)

  • Is your firm specialized in a niche area or does it offer a wide range of accounting services?

  • Has your firm considered acquisition opportunities in well-established metropolitan areas?

  • What measures are in place to protect confidential information?

  • How is your firm investing in technology (e.g., mobile apps) to differentiate from competitors?

  • Is your firm well prepared to adapt to regulatory changes?

  • How does your firm manage seasonal cash flow fluctuations?

  • What steps is your firm taking to improve profitability?

Sources

IBISWORLD

  • “Accounting Services in Canada” – NAICS (54121 CA) – July 2024

  • “Accounting Services in the US” – NAICS (54121 CCA) – August 2024

BVR

  • DealStats – NAICS (54121) – Revenue between $0 and $3,000,000

  • DealStats Value Index Q2 2024

 

Important Note
This is intended only as a rule of thumb. Many positive and negative factors can influence the results above. Each business is unique. Additionally, the selling price largely depends on the number of interested buyers, their synergies with the target company, and the return they seek.

Disclaimer
pntt makes no representations to any party regarding the completeness or accuracy of the data or information contained in this document. pntt accepts no liability and disclaims all responsibility for any loss or damage incurred as a result of the use of the information contained herein.

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